This budget-friendly campaign was a lively collaboration that fueled the Darwin CBD Liquor Accord, bringing together the NT Government, the City of Darwin, and the Australian Hotels Association (AHA).
We designed a playful campaign identity, featuring a photograph we shot ourselves, then jazzed it up in Photoshop with vivid, exaggerated colours and dynamic motion blur effects to add energy and gain attention.
A variety of eye-catching campaign materials were scattered throughout Darwin’s hotels and nightlife hot spots.