Regional Arts Australia hosted this national conference in Alice Springs, attracting delegates from across the country to collaborate, exchange ideas, profile artists, and share culture.
The creative spark for the event collateral was inspired by a local artist’s heart sculpture, which was set ablaze to amplify the energy of this emotive centrepiece. We used a lively palette of contemporary colours to celebrate Australia’s central heart, igniting vibrancy and excitement. For extra vivacity, we overlaid a circular pattern of motion-blurred messages with a cross pattern of messaging to strengthen the emphasis on the central location of this extraordinary meeting place.