Welcoming the first direct flight service between China and Darwin was a special red-letter day for the Northern Territory.

It was an amazing experience to be involved in the preparations of celebrating this auspicious moment in time. The welcome event for Shenzhen’s Donghai Airlines went well beyond red carpet, extending to the creation of a symbolic campaign device, front pages of the NT News, an array of colourful welcome banners – even a commemorative Australia Post stamp were just a few of the vibrantly themed materials.

Instagram post 17977993240268765 There was a touch of charming serendipity behind our inspiration in creating the campaign emblem for the Donghai Airways inaugural flight service between Shenzhen and Darwin. Both entities, the airline and Northern Territory, are represented with iconic bird symbols. We melded Donghai’s nine-coloured seagull, which represents courage, wisdom and tenacity with The Northern Territory’s brolga, an enduring emblem of Territory tourism. Further uniting them together and underpinning the campaign message was our strapline ‘A fusion of new horizons’.
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There was a touch of charming serendipity behind our inspiration in creating the campaign emblem for the Donghai Airways inaugural flight service between Shenzhen and Darwin. Both entities, the airline and Northern Territory, are represented with iconic bird symbols. We melded Donghai’s nine-coloured seagull, which represents courage, wisdom and tenacity with The Northern Territory’s brolga, an enduring emblem of Territory tourism. Further uniting them together and underpinning the campaign message was our strapline ‘A fusion of new horizons’.
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#brandstories
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Instagram post 18038700541171025 To herald the arrival of the new international visitors, we bookended one of the airport precinct’s key spine roads with welcoming flag banners, dressed in the campaign livery.
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To herald the arrival of the new international visitors, we bookended one of the airport precinct’s key spine roads with welcoming flag banners, dressed in the campaign livery.
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Instagram post 17985403384249670 Who doesn’t love a celebratory bottle of red wine  The Chinese have embraced Australian wines with great enthusiasm and are now Australia’s number one wine customer, displacing the USA to second position. We dressed a quality cleanskin Shiraz in our themed livery that included a necktie of the wine’s story.
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Who doesn’t love a celebratory bottle of red wine The Chinese have embraced Australian wines with great enthusiasm and are now Australia’s number one wine customer, displacing the USA to second position. We dressed a quality cleanskin Shiraz in our themed livery that included a necktie of the wine’s story.
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#brandstories
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Instagram post 17944832077294070 Hold that front page! The last time we designed a souvenir front page wrap for the daily newspaper it was lauding the turn of the first sod during the construction of the Adelaide to Darwin railway in 2001. This time, not only did we emblazon the paper in the campaign livery, a tactile translucent wrap was also added to the mix creating further visual interest.
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Hold that front page! The last time we designed a souvenir front page wrap for the daily newspaper it was lauding the turn of the first sod during the construction of the Adelaide to Darwin railway in 2001. This time, not only did we emblazon the paper in the campaign livery, a tactile translucent wrap was also added to the mix creating further visual interest.
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#brandstories
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Instagram post 18015370918206419 Created as a ‘table talker’ to help guests break the ice with each other at the VIP Banquet we prepared over 200 of these paper Fortune Tellers, full of fun destination facts in both Chinese and English languages. A great tribute to our origami skills.
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Created as a ‘table talker’ to help guests break the ice with each other at the VIP Banquet we prepared over 200 of these paper Fortune Tellers, full of fun destination facts in both Chinese and English languages. A great tribute to our origami skills.
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Instagram post 17858411224447030 This was a first for us, creating a commemorative Australia Post stamp to celebrate Donghai Airways inaugural services into Darwin – the first direct flights to China! We assembled the stamps into gift presentations, as well a special framed gift of a ‘lucky 8’ arrangement.
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#brandstories

This was a first for us, creating a commemorative Australia Post stamp to celebrate Donghai Airways inaugural services into Darwin – the first direct flights to China! We assembled the stamps into gift presentations, as well a special framed gift of a ‘lucky 8’ arrangement.
#firstclasscomms_szx
#brandstories
...

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