Welcoming the first direct flight service between China and Darwin was a special red-letter day for the Northern Territory.

It was an amazing experience to be involved in the preparations of celebrating this auspicious moment in time. The welcome event for Shenzhen’s Donghai Airlines went well beyond red carpet, extending to the creation of a symbolic campaign device, front pages of the NT News, an array of colourful welcome banners – even a commemorative Australia Post stamp were just a few of the vibrantly themed materials.