Creating a lively campaign to boost children’s oral health across Central Australia was a great gig!
The core visuals were supplied to us as pencil sketches by renowned Tennant Creek artist Dion Beasley of his beloved Cheeky Dogs. We brought his playful sketches to life with vibrant colours and fun messages: Brush Well, Eat Well, Drink Well, Play Well, Stay Well.
Our catchy motto, Mouths Matter!, cheered on our young heroes and spread the word far and wide. The campaign was a huge success, with messaging appearing on everything from posters and vehicle wraps to fun merchandise: water bottles, toothbrushes, tattoo transfers and wristbands. We also spruced up Alice Springs’ dental clinic, transforming it into a cheerful, vibrant space to make dental visits fun and friendly, creating smiles all around!