Welcoming the first direct flight service between China and Darwin was a special red-letter day for the Northern Territory.
We were delighted to be involved in the preparations for celebrating this auspicious milestone. Welcoming Shenzhen’s Donghai Airlines went well beyond the red carpet, extending to the creation of a symbolic campaign device, a souvenir cover wrap of the NT News – even a commemorative Australia Post stamp among the vibrantly themed materials.
Darwin’s International Airport was emblazoned both inside and out with colourful campaign signage to welcome the inaugural passengers.
The luxe VIP Launch Banquet carried through the pomp and splendour of the day, hosting a formal business-matching event for Chinese and Territory business leaders.
A promotional advertising campaign followed this event, hitting the radio waves, social media, print and online advertising, plugging Shenzhen’s numerous attractions.