ConocoPhillips takes its corporate reputation seriously, with rigorous attention to the safety and protection of its workforce to hit its zero harm target.
We were tasked to create a standalone identity for their Darwin LNG project to badge their safety materials, using their acronym W.A.V.E.S. – ‘We All Value Each other’s Safety’. The result features a wave element that ties into both the name and the offshore nature of the business, plus the two main colours of the ConocoPhillips brand.
We rolled out high-impact posters that were strategically placed in busy spots such as lunchrooms, lifts, and common areas. The messages are simple and powerful, targeting a mostly male audience, highlighting awareness of hand injury risks and the importance of staying alert.
Another series of posters was also produced for their office staff, raising awareness of safety training programs and peer-to-peer safety checks.