It was such a blast to create a vibrant and fun campaign promoting oral health awareness to children across Central Australia. The campaign is spearheaded through the antics of Tennant Creek artist Dion Beasley’s much loved Cheeky Dog and his gang of mischievous friends.

Our brief was to bring these characters to life from Dion’s original pen and ink sketches. We developed a full livery of complementary, playful illustrations to express the five key messages; Brush Well, Eat Well, Drink Well, Play Well and Stay Well. Bringing this altogether is the catch phrase we created Mouths Matter! that underpins the campaign message.

The materials all received an enthusiastic tick of approval when tested amongst some of the Territory’s most remote communities. Engaged young advocates are sharing the ‘Mouths Matter’ story and enjoying the collectable merchandise.

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Do each of these five things well and you have a really great start to good oral health – remember Mouths Matter!!