It was such a blast to create a vibrant and fun campaign promoting oral health awareness to children across Central Australia. The campaign is spearheaded through the antics of Tennant Creek artist Dion Beasley’s much loved Cheeky Dog and his gang of mischievous friends.

Our brief was to bring these characters to life from Dion’s original pen and ink sketches. We developed a full livery of complementary, playful illustrations to express the five key messages; Brush Well, Eat Well, Drink Well, Play Well and Stay Well. Bringing this altogether is the catch phrase we created Mouths Matter! that underpins the campaign message.

The materials all received an enthusiastic tick of approval when tested amongst some of the Territory’s most remote communities. Engaged young advocates are sharing the ‘Mouths Matter’ story and enjoying the collectable merchandise.

SALTIE GIN is the brainchild of Darwin’s award-winning Sea Darwin who is known for their harbour history, sunset and turtle sea tours and charters. Their entrepreneurial spirit recognised an opportunity to bring together stories of the Territory with premium, hand crafted spirits influenced by flavours and historical chapters of Australia’s Top End. 

You can read more on SALTIE’s back-story and can even purchase! https://spiritsandstories.com/products/saltie-gin
#firstclasscomms_saltie-gin
#brandstories

SALTIE GIN is the brainchild of Darwin’s award-winning Sea Darwin who is known for their harbour history, sunset and turtle sea tours and charters. Their entrepreneurial spirit recognised an opportunity to bring together stories of the Territory with premium, hand crafted spirits influenced by flavours and historical chapters of Australia’s Top End.

You can read more on SALTIE’s back-story and can even purchase! https://spiritsandstories.com/products/saltie-gin
#firstclasscomms_saltie-gin
#brandstories
...

2 1
The days of the traditional Dry Gin & Tonic now seem behind us. Next level artisan crafted Gin, such as SALTIE, has exploded in popularity. Fused with exotic botanicals, each distillery produces their own unique blends, often reflecting their place of origin.
 
The new Gin-aissance has not only seen the flood of new labels appearing but also a wave of premium tonic water. Fever-Tree tonic is very complementary to SALTIE – and also a good choice for your classic G &T!
 
To learn more of the interesting history of Gin culture, check out this one minute video https://www.youtube.com/watch?v=1sWtEsdgIUQ
#firstclasscomms_saltie-gin
#brandstories

The days of the traditional Dry Gin & Tonic now seem behind us. Next level artisan crafted Gin, such as SALTIE, has exploded in popularity. Fused with exotic botanicals, each distillery produces their own unique blends, often reflecting their place of origin.

The new Gin-aissance has not only seen the flood of new labels appearing but also a wave of premium tonic water. Fever-Tree tonic is very complementary to SALTIE – and also a good choice for your classic G &T!

To learn more of the interesting history of Gin culture, check out this one minute video https://www.youtube.com/watch?v=1sWtEsdgIUQ
#firstclasscomms_saltie-gin
#brandstories
...

3 0
It’s all in the name – SALTIE. The label art gives a nod of recognition to the references that influenced the form of its final design. The livery includes our interpretation of the ‘old salt’ theme, synonymous with Darwin’s history, the Top End’s scaly and iconic saltwater crocodile, the essence of tropical botanicals all composited within the steeped tradition of how premium Gin is presented.
#firstclasscomms_saltie-gin
#brandstories

It’s all in the name – SALTIE. The label art gives a nod of recognition to the references that influenced the form of its final design. The livery includes our interpretation of the ‘old salt’ theme, synonymous with Darwin’s history, the Top End’s scaly and iconic saltwater crocodile, the essence of tropical botanicals all composited within the steeped tradition of how premium Gin is presented.
#firstclasscomms_saltie-gin
#brandstories
...

2 0
Every design has a story to share and this post reflects on the elements that inspired our creative process to establish SALTIE’s visual identity.
#firstclasscomms_saltie-gin
#brandstories

Every design has a story to share and this post reflects on the elements that inspired our creative process to establish SALTIE’s visual identity.
#firstclasscomms_saltie-gin
#brandstories
...

1 0
True Darwin-ites relish the sultry, balmy nights of the Wet Season by sitting out on their balcony favourite drink in hand, watching the monsoonal rain and catching the cooling breezes. It gets even better to watch the fury and theatrics of a good tropical storm – for those lucky enough to live near the water, the sounds and smells of the sea add further dimension to the experience. It’s the local way of keeping our spirits up!
#firstclasscomms_saltie-gin
#brandstories

True Darwin-ites relish the sultry, balmy nights of the Wet Season by sitting out on their balcony favourite drink in hand, watching the monsoonal rain and catching the cooling breezes. It gets even better to watch the fury and theatrics of a good tropical storm – for those lucky enough to live near the water, the sounds and smells of the sea add further dimension to the experience. It’s the local way of keeping our spirits up!
#firstclasscomms_saltie-gin
#brandstories
...

2 0

Do each of these five things well and you have a really great start to good oral health – remember Mouths Matter!!