Mouths Matter
Creating a lively campaign to boost children’s oral health across Central Australia was a great gig!
As professional problem-solvers, we always do our research and seek out new twists in copywriting, unique design creative, and which channels will maximise the promotion budget.
Creating a lively campaign to boost children’s oral health across Central Australia was a great gig!
This message has echoed through the ages – championing the activities of government. To stand out from earlier campaigns, our creative centred on bold visual cues that hit home with the hearts and humour of Territory audiences.
Welcoming the first direct flight service between China and Darwin was a special red-letter day for the Northern Territory. We were delighted to be involved in the preparations for celebrating this auspicious milestone.
The rural Sanctuary development, just 50 minutes from Darwin, has been a decade in the making; during this time we’ve created a large body of sales and promotional collateral in readiness for its sale.
A sensitive subject that’s been covered so many times… Our approach was to project the bigger picture, shifting the focus from personal pain, stigma and money to community-led awareness and guide support through open conversations.
This budget-friendly campaign was a lively collaboration that fueled the Darwin CBD Liquor Accord, bringing together the NT Government, the City of Darwin, and the Australian Hotels Association (AHA).