Case Study: A Safer Darwin
This budget-friendly campaign was a lively collaboration that fueled the Darwin CBD Liquor Accord, bringing together the NT Government, the City of Darwin, and the Australian Hotels Association (AHA).
This budget-friendly campaign was a lively collaboration that fueled the Darwin CBD Liquor Accord, bringing together the NT Government, the City of Darwin, and the Australian Hotels Association (AHA).
A sensitive subject that’s been covered so many times… Our approach was to project the bigger picture, shifting the focus from personal pain, stigma and money to community-led awareness and guide support through open conversations.
The rural Sanctuary development, just 50 minutes from Darwin, has been a decade in the making; during this time we’ve created a large body of sales and promotional collateral in readiness for its sale.
Welcoming the first direct flight service between China and Darwin was a special red-letter day for the Northern Territory. We were delighted to be involved in the preparations for celebrating this auspicious milestone.
This message has echoed through the ages – championing the activities of government. To stand out from earlier campaigns, our creative centred on bold visual cues that hit home with the hearts and humour of Territory audiences.
Creating a lively campaign to boost children’s oral health across Central Australia was a great gig!